YouTube Videos

    Videos

    REMAX of New England Bookstore
    RE/MAX of New England Bookstore






Capital Availability Remains Concern for Realtors®

By RE/MAX of New England - Last updated: Monday, May 14, 2012

By George Ratiu
Manager, Quantitative & Commercial Research
National Association of Realtors®

As a recent article in the Wall Street Journal pointed out, major banks are taking a passive approach to mortgage lending. As the article denotes, they choose to stay on “cruise control” mostly keeping originations tight, while generating great revenues from refinancing activity. While this makes good business sense for the banks, it does not provide enough liquidity for a real estate market—both residential and commercial—which still needs capital to strengthen its recovery.

On the residential side, evidence of tight underwriting standards is not hard to find. Based on responses to NAR’s monthly Realtors® Confidence Index survey, buyers with FICO scores of 740 and higher accounted for over 50 percent of the market in February and March of this year. In addition, the percentage of home purchases made with cash has been steadily rising, from about 20 percent of all sales in 2008-09 to over 30 percent of sales during the first quarter of 2012.

More poignantly, the percentage of first-time homebuyers paying all-cash for their home purchase has also being growing. During 2009, only 6.8 percent of first-time buyers paid cash for a home. That ratio rose to 9.5 percent in 2010 and 10.6 percent in 2011. During the first quarter of 2012, first-time buyers who paid cash made up 11.3 percent of all sales.

On the commercial side of real estate markets, fundamentals have certainly turned the corner in 2011 and are poised for a welcome rebound this year. However, lending standards for commercial properties have certainly registered a two-tiered environment, split along valuation lines. For small business and smaller properties lending standards continued tightening over the past year, leading to failed transactions and unsold properties.

Properties priced at $2.5 million and above have recorded a good year in 2011, totaling $205.8 billion in sales. The capital drivers for many of these deals came from major banks, insurance companies, institutional investors and equity funds. However, for the universe of properties below the $2.5 million line—which account for the largest number of properties traded—the past year has been quite different. Based on the 2012 Realtors® Lending Survey, 85 percent of commercial transactions were for properties priced at $2.0 million and below. The main capital funding sources for these transactions have been small local and regional banks, small private investors and the Small Business Administration.

Given the realities of the markets and the tight lending requirements, almost 70 percent of Realtors® involved in commercial transactions reported a failed sale due to lack of financing. Not surprisingly, the proportion of all cash purchases was close to 30 percent. Commercial brokers and agents find themselves in an environment in which available capital would go a long way towards broadening the base of the recovery.

The good news is that with a continued macroeconomic recovery, real estate markets will see improved conditions. For the residential sector, affordability conditions are at records highs and a growing population coupled with rising household formation should provide a boost to sales. For the commercial sector, strengthening fundamentals should improve asset values and result in higher sales. However, in the short to medium term, overly stringent bank underwriting standards are likely to provide headwinds in the markets.

Why My Team Came Back To RE/MAX!

By RE/MAX of New England - Last updated: Monday, April 9, 2012

By Gary St. Martin
RE/MAX Agent | RE/MAX Prestige
Westford, MA 01886
(978) 692-9292 | gstmartin@remax.net

I am absolutely thrilled to be back in the RE/MAX family after a dozen years away from the brand I helped establish in the area almost 22 years ago. The entire St. Martin Team has had an extra spring in their step as we enter month 3 of an incredibly seamless transition from our former office. We feel like we did not lose even a day; closed up shop at our former office on a Thursday and we were almost fully operational in the new office on Friday; amazing really.

Andy and Stacey, Broker/Owners of RE/MAX Prestige, as well as Beth Paulaskas (COFI), and the agents in the Westford office have been amazingly supportive. There’s nothing like being in an environment of committed, positive and upbeat professionals who are serious about their real estate careers. I believe that “culture” is the primary driver in any real estate office and that culture can be good, bad or outstanding. I think the culture at RE/MAX Prestige is definitely outstanding, and a directly attributed to the quality of the leadership, the direction they take the company and the examples of focus, hard work and integrity that they exemplify.

I personally, drilled deeply into the core of some other business models and found the “myths” agents often times focus on as reasons to make a move from one brand to another. There are no myths at RE/MAX. The focus is on real estate, agent productivity, agent branding and team building…nothing else. It’s not about anything but being the best at what you do. The objective of this company is to be the top choice in each market where they have an office. Nothing unique about that, but with the tools provided by RE/MAX, I saw a real, identifiable opportunity to take my business to the next level. RE/MAX gets it, and RE/MAX Prestige is focused like a laser on the things necessary to grow your business. The best web sites, the most incredible easy to use agent tools (trust me, I’m no geek when it comes to technology), and resources to draw on in virtually every facet of the business.

I learned early in my long career that if you want a great company, you need to have great leadership and a burning desire to have the best real estate people on your Team. I think I have the best people in the industry are on my Team and truly believe, on a grander scale, that my team has joined the most dynamic real estate Team in the area. We are looking forward to many years of growth and mutual success.

Feel free to connect with gstmartin@remax.netme on any questions or concerns about joining the best real estate company on the planet. To contact the RE/MAX Prestige office, please call (978) 692-9292.

Build Your Real Estate Business With Social Media and Blogging

By RE/MAX of New England - Last updated: Monday, March 12, 2012

By Bill Gassett
RE/MAX Executive Realty
77 Main Street
Hopkinton, MA 01748

Bill GassettOver the last few years the use of social media has grown by leaps and bounds across all industries. Every day we are exposed to some kind of social media advertisement, whether it is a local or national business advertising on television suggesting we can visit their Facebook page or maybe even follow them on Twitter.

Facebook has actually become one of the most visited sites on the planet. In fact a few years ago the vast majority of folks using the site were probably under the age of 50. Today even those in the older crowd seem to have become fascinated with this new mode of communication. Heck I know my Mom who is in her late 60′s spends hours during the week perusing the site. Social media is a great way to keep in touch with both your inner and outer circles. There is no escaping the popularity and it is only growing. It is unlikely you will see social media disappearing anytime soon.

The main goal of most real estate professionals utilizing social media is to attract sellers looking to sell their home or buyers looking to purchase homes. The very basics of social media for Realtors is setting up pages on social networks that allow you to connect with those that partake in social avenues.

There are many social media sites that are worth while for a Realtor to utilize including Facebook, Twitter, Linkedin, and Youtube. From where I sit though there is one social media avenue that trumps them all for a Realtor and that is a having a Real Estate BLOG! In my mind there is nothing better to reach a large audience than having a blog that is filled with great content. The way I look at it is a Blog is the hub of all my social media efforts.

The content is created by me so it is coming from the heart and in my voice. Most of what is posted on my blog are things that can help either a buyer or a seller make an informed decision about something related to Real Estate. For example these are the types of articles you will see on my blog:

  • How to successfully complete a short sale
  • Tax deductions to remember when buying a home
  • Why you need Massachusetts Homestead Protection
  • Why assessed value and fair market value have little correlation
  • How to increase a credit score for the best mortgage rates

What I have learned is that people like work with those that give help freely to others as well as speak intelligently and confidently about a given topic. A blog is a great way to share your knowledge with not only with consumers locally but nationally as well. In fact I will share some of the success that I have had with my blog related to short sales. This has become a topic I am passionate about. I have written more short sale articles than any other type of Real Estate post.

Five years ago I started writing about short sales at the time they started to become more prevalent. Shortly there after I started to get calls from people all around the country asking for my advice given the circumstances they were in. While it was kind of interesting to talk to different folks all around the country I realized it was taking up quite a bit of time.

So although I was getting the satisfaction of steering people in the right direction, it was not helping me financially. What I decided to do on every short sale article I wrote was to put language at the very end that offered my assistance in locating a short sale specialist in their area who could help them complete their short sale. So instead of just fielding calls, I set up a referral system where by I would locate a Realtor for them. The response from this has been nothing short of incredible

Last year I took in about $40,000 just by making a phone call and sending referrals to other short sale Realtors. How is that for a blog paying for itself!

What many fail to realize is a blog is forever. A good article will continue to be read every week by lots of folks. It is like having marketing on auto pilot. What I am finding now is it is actually hard to find the time to write a great article as I am so busy selling homes! I know there are some Realtors that have a hard time figuring out what to write about. Some lack the confidence to write just for the mere fact they don’t think anyone will find the information interesting. There are also those that are posting canned articles that numerous others have already posted. A big mistake!

One of my suggestions to those that are having a hard time coming up with content is to create detailed market reports for communities that you service. These are easier to create than articles about a specific topic because much of what you are writing about involves compiling statistics. Buyer’s and seller’s like market reports because they allow them to keep up to speed with what is going on in the local market.

Once your article is complete and published you then should be utilizing all the social networks to make sure you are sharing your content wisely. When you create good content others will want to share it as well. You may have heard the term “going viral”. What that means is many people are sharing content across all their networks. When an article goes viral it becomes popular in a very short period of time.

Half the battle of starting a blog is just jumping in and writing your first post. Once you start to do it regularly it will come as second nature and can actually be fun. Take a look at two of my Real Estate blogs at Massachusetts Real Estate News and Massachusetts Real Estate Exposure. Maybe they will spur you to write about similar Real Estate topics. If you need some help with blogging or social media in general reach out to me and I will try to help you out. Best of luck in your Real Estate social media journey!

Older Posts »